Yeh Blog

YehID featured in Goldman Sachs 10,000 Small Businesses Article

About a month ago, Angela Yeh was given the opportunity to be interviewed about YehID for Goldman Sachs 10,000 Small Businesses. The Press Release was sent to numerous newspapers across the globe, four of which are newspapers that are distributed throughout China. The article is already out in China Press and World Journal and is meant to run in Sing Tao Daily and Ming Pao in the next day or so. Click the links above to take a look. If you open the articles in Chrome or Firefox, it will give you the option to translate them into English!

Angela Yeh Featured in Design & Thinking Documentary

Design & Thinking is the brainchild of Yang Yu-Hsiu, the Executive Manager of the Taipei Design Center in the United States, based in San Francisco. He has the unique task of introducing promising Taiwanese designers to corporations and consultancies looking to bolster and invest in design talent. In his discussions with companies and consultancies over the years, he kept hearing the term “Design Thinking”, and more importantly kept hearing the different means and uses for it in the various design landscapes across the country and the world. Fascinated by how one powerful idea can have so many different meanings and misunderstandings in the world of design and commerce, Yang set about documenting the different understandings of the term “design thinking”, and charting its slight changes in terminology as a way of understanding design as a whole even better. The documentary examines how design thinking is successfully impacting business success in design, marketing & branding, analyzing services, operations, etc.

Much like Gary Hustwit’s films Helvetica, Objectified and Urbanized, Design & Thinking explores its concept through conversation with luminaries, design thinkers and business leaders to attempt to explain and understand the idea of design thinking and its importance in business today.

As a friend of Angela’s in the design community, Yang asked her to be a part of the discussion, and to contribute her thoughts on design thinking through her unique perspective and role as a design recruiter.

As a recruitment firm, we are collaborators, mediators, and advisors to both employers and job seekers and we cultivate the best matches of talent to our client’s needs and cultural uniqueness. Design thinking is a term that we here at YehID have heard used plenty of times before and we are very pleased to have been a part of this film in order to help the business world understand how to invest in design & design talent.

Hurricane Sandy Update

It’s been a week since Hurricane Sandy hit, and the East Coast is slowly recovering. We are grateful to say that the YehID Team is safe and well. In the interim while the NYC area was ramping up, we continued to work - some of us remotely - to support you, our customer's needs.This week we're so proud to see NYC's transportation system back up to speed and we're glad to announce that Yeh IDeology is back at full capacity. Our thoughts continue to go out to those in more dire situations. And we hope for a swift recovery for all affected by this disaster. For those of you that want to donate to help those affected by the disaster, here is a link to the FEMA (Federal Emergency Management Agency) website. For those of you that want to volunteer in any way, these are two great resources to find out where and when you can help out: New York Cares and UJA-Federation of New York.

Sherry Turkle: The Dangers of Social Media TED Talk

We were recently listening to Sherry Turkle’s TED talk about the dangers of social media/social networking. Turkle spoke often that we are becoming increasingly “connected, but alone”. The statement resonates and is a frightening reminder that social media participation doesn’t necessarily equate to true connectivity to other people. There’s a comfort in these internet personas: you can be who you want, you can ignore who you want, you can lash out at or praise anyone you want… without ever coming into contact with them. It struck us how this issue is affecting careers today not only in the design industry but in all industries.

When we at Yeh IDeology reflect on all of the clients and searches we've worked on, one of the most crucial characteristics that most all of our clients ask for, regardless if they are a major global corporation, manufacturer, design consultancy or start up, is the ability to communicate with others. Whether it’s being able to communicate across departments, with clients, or within one’s design team, effective communication skills are an essential quality that these employees and future employees must have.

Moreover, Turkle states that the “little devices” that we carry with us during the day, sleep with at night, and use as a form of comfort and companionship, are so “psychologically powerful that they no longer simply affect what we do, they change who we are.” Now that the Internet can be accessed anywhere and everywhere using a simple touch of a button or phone screen, there is no “down time” from our Online Lives. She gives the examples of phones being used underneath the table at a business meeting, under a desk during school, and even while spending time with friends and family. We no longer give our attention towards subjects that are supposed to be meaningful to us, and allow ourselves to be distracted by the “rest of the online world”.

The fear is that we may be losing our most valuable skills: relating to others by empathizing or negotiating, representing and positioning ourselves, building real-life relationships, questioning, collaborating, mentoring, leading, etc. When it comes to communicating with one another, we have trained ourselves to retreat into our Internet personas, instead of reaching out with face-to-face conversation. We tend to see in any industry, that those that have a higher social intelligence tend to rise in the ranks faster because social interpersonal skills becomes one of the key attributes needed to succeed in management.

We pose the following questions to you: Are you noticing that social media is affecting business relationships at work? Is it changing the amount of communication, or lack of communication, with other departments? Is progress within your department suffering because of this? More importantly how is this affecting you directly? How is this affecting your job and your advancement?

The growth of digital spaces is inevitable but physical spaces will never be rendered completely irrelevant. As the two spaces fight for room in our lives the norms in one clash with norms in the other, affecting our ability to thrive in either.

Architecture and the Lost Art of Drawing

In Last week’s Sunday Review the New York Times published an opinion piece by design polymath Michael Graves, making public a discussion that has been ongoing in design circles for some years now: The Death of drawing and what it means to the design profession. With the pervasiveness of digital technology is drawing by hand becoming a marginalized skill and a dying art? Graves speaks mostly from an architectural perspective and references his own growth as a practitioner as well as noting the need for digital and computation but lamenting a perceived lack of emotion in those designs.

“ … I find this quite different from today’s “parametric design,” which allows the computer to generate form from a set of instructions, sometimes resulting in so-called blob architecture. The designs are complex and interesting in their own way, but they lack the emotional content of a design derived from hand. “

At Yeh IDeology, this question is a daily conversation that we have with our clients. The visual nature of design makes hand drawing still an attractive piece of a portfolio and one that very quickly and easily shows process and how a designer, young or old, thinks. Yet without the ability to translate those drawings into 3D some of that value is lost and extends the design process unnecessarily. The ideal designer combines a solid foundation of hand drawing skills with the ability to translate and iterate quickly in 3D.

Where do you stand on this debate? Is Hand Sketching that important to your practice? Are tablets the right kind of in between system? And what does the future hold as technologies get faster and cheaper in this domain?

Read Graves' opinion piece here and tell us how you feel.

Remembering Bill Moggridge

With all the incredible people we've met in the design world, especially in our own community in New York City, there were very few that matched the intellect, drive, and downright pleasantness of Bill Moggridge. We were lucky enough to have him in the fold at many design events in New York, not to mention our great chats with him at so many symposiums and IDSA conferences, where we were so impressed by a man who added so much to the design world and really had an impact on human culture that far too many do not know. He is perhaps best known as the father of the laptop computer, the key mind in creating its design and ergonomic standards, and the man who created the basis for a tool that millions cannot live without today. He was a pioneer of what would become interaction design, and was a key architect in the forming and naming of the discipline. He went on to form one of if not the most influential design firms ever created, IDEO, which has continued to create new and incredible products and experiences. He left us while heading the Cooper-Hewitt, busy putting the final touches on a great fundraising campaign that will grow the design museum by 60%, and create a new National Design Library in New York. But the thing we'll miss most is our wonderful discussions with the man, so intelligent and down-to-earth, who lived and breathed design. You will be missed.

PepsiCo snags Mauro Porcini

PepsiCo made a really great move this past week by introducing Mauro Porcini as their first Chief Design Officer.This is a major win for PepsiCo and particularly their brand culture, which has undergone a variety of shifts during its lifetime without a key design chief to steer the ship. For a great visionary leader in design such as Mauro Porcini to handle the design language and image of the corporation’s top brands, PepsiCo may finally be able to settle upon an image or stronger sense of brand equity. Longtime rival Coca-Cola has known this for a while, whether purposefully or by a lucky draw, which is why the color red and scripted font are unmistakable throughout the world. And in a world where the brand is sometimes worth more than the product itself, bringing someone in who finally has the ability to say "This is who we are, this is what we are about, and we need to scream it from the mountaintops" is exactly the thing they need, not another, newer logo to take place of the old one. It's just another example of companies that are beginning to trust design, understand its value, and seek it out, and let designers take the reigns and utilize their creativity to establish brands. As more companies begin to understand that design isn’t just about styling pretty things, that in reality it's a vehicle and an invitation for the entire consumer experience, the world will begin to see more and more impactful and engaging brand experiences and start to develop more personable relationships with the product.

Pretty exciting stuff!

Facebook COO Sheryl Sandbergs Fantastic Commencement Address

Recently, Facebook has been in the news for its highly anticipated, if poorly executed IPO, and to a lesser extent, the stealth marriage of its young CEO Mark Zuckerberg to his college sweetheart. Flying under the radar is COO Sheryl Sandberg’s commencement speech to Harvard Business School’s class of 2012.I finally took some time out today to listen to Sheryl Sandberg's address and I was so impressed that she gave such a great speech illustrating the science of Career Strategies in this new world economy.

Among other topics, she ruminated on the breakdown of traditional methods in career pursuit, insightful views on being a truly successfully leader/manager, and the continuing gender inequality in the workplace.

Below are some slightly paraphrased quotes that I thought really hit hard, and what I thought about them. If you have some free time, I definitely suggest taking a look at the video or transcript.

On Career Strategies Sheryl gave some great advice on how to how careers work in today's society. Much of this is what I lecture about in my Careers Strategies Course and Workshops.

    “Careers are not a ladder they are a jungle gym.” “Look for opportunities, for growth, for impact and for mission.” “Move sideways, move down, move on, move off.” “Build your skills not your resume.” “Evaluate what you can do not the title they're going to give you.” “Do real work. Take a sales quota, a line role, an ops job.” “Don't plan too much and don't expect a direct climb.”


On Leadership

    As traditional structures are breaking down, leadership has to evolve as well. From hierarchy to shared responsibility. From command and control to listening and guiding.

    Your strength will not come from some place on some org chart, Your strength will come from building trust and earning respect. You're going to need talent and skill and imagination and vision. More than anything else you're going to need to communicate more authentically, to speak so you inspire people around you, and to listen so you continue to learn each and everyday on the job.

Hierarchical, rigid business structures are making way to flatter and more collaborative models, with clear, authentic communication and an open mind as must-have tools to succeed. We look for these attributes in all of the candidates we work with at all levels. Our more progressive clients know this as well and seek these attributes for their businesses.
On Speaking Honestly

    The work place is an especially difficult place for anyone to tell the truth. Because no matter how flat we want our organizations to be, all organizations have some form of hierarchy. And what that means is that one person's performance is assessed by someone else's perception. This is not a set up for honesty. Think about how people speak in a typical workforce.

    Truth is better used by using simple language... People rarely speak this clearly in the workforce or in life and as you get more senior, not only will people speak less clearly to you but they will overreact to the small things you say. Next time you hear something that’s really stupid, don’t adhere to it, fight it or ignore it, even if it’s coming from me or Mark [Mark Zuckerberg that is].

Individuals and businesses need to understand the structural barriers that inhibit proper communication, realize how it affects their interactions and adjust accordingly. When they realize this and put it into practice, not only do they garner respect, but they also lay the foundation for a successful future.
On Being A Good Leader

    A good leader recognizes that most people won’t feel comfortable challenging authority, so it falls upon authority to encourage them to question. It’s easy to say that you’re going to encourage feedback but it’s hard to do, because unfortunately it doesn’t always come in a format we want to hear.

    When you’re the leader, it is really hard to get good and honest feedback, no many how many times you ask for it. One trick I’ve discovered is that I try to speak really openly about the things I’m bad at, because that gives people permission to agree with me, which is a lot easier than pointing it out in the first place. To take one of many possible examples, when things are unresolved I can get a tad anxious... Ask yourself, how will you lead? Will you use simple and clear language? Will you seek out honesty? When you get honesty back, will you react with anger or with gratitude? As we strive to be more authentic in our communication, we should also strive to be more authentic in a broader sense. I talk a lot about bringing your whole self to work— something I believe in deeply.

Creating a clear map of how you want to lead and what you want from those you lead helps set a standard by which you can be held. Moreover, learning how to foster and accept constructive criticism will make you a better leader (and person :) ). It's not often an easy thing to uphold but it's incredibly rewarding when you accomplish this. I practice this as well with my team running my business.
On Company Culture

    Motivation comes from working on things we care about but it also comes from working with people we care about, and in order to care about someone, you have to know them. You have to know what they love and hate, what they feel, not just what they think. If you want to win hearts and minds, you have to lead with your heart as well as your mind. I don’t believe we have a professional self from Mondays through Fridays and a real self for the rest of the time. That kind of division probably never worked, but in today’s world, with a real voice, an authentic voice, it makes even less sense.

    I talk about my hopes and fears and ask people about theirs. I try to be myself. Honest about my strengths and weaknesses and I encourage others to do the same. It is all professional and it is all personal, all at the very same time.

One major distinguishing characteristic of successful modern business from those in the past is the bridging of professional and personal lives. Learn what fundamentally drives the people your company and speak to those motivations then the company will drive itself.
On Women In The Workforce

    We need to start talking about how women underestimate their abilities compared to men. Success and likeability are negatively correlated. That means that as a woman is more successful in your workplaces, she will be less liked. This means that women need a different form of management and mentorship, a different form of sponsorship and encouragement, and some protection, in some ways more than men. When they hear a woman is really great at her job but not liked, take a deep breath and ask why. We need to start talking openly about the flexibility all of us need to have both a job and a life.

I’ve spent 20 years in the creative industry and observed that women in the field are not immune from the challenges their peers face in other industries. Keeping a level head in the face of adversity and openness in addressing the issue are small, but necessary steps in the direction.

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The professional world is in the midst of a revolution. The most successful job seekers adapt to the new environment. They focus primarily on skills and value they can add rather than superficial titles. They take risks joining companies that are challenging norms, pushing innovation and are less concerned with location and prestige. We all need to continue this revolution.

NYC Design Summit 2012 Recap

We're happy to say that the Design Summit 2012 at the Knoll Showroom was a smashing success! Presented in a collaboration between IDSANYC and Yeh IDeology, creatives from around the Northeast enjoyed an engaging conversation between our panelists and a fun connectivity event. Thank you so much to our wonderful panelists Gaz Brown, Cordy Swope, Tiffany Threadgould, and Dan Fogarty. Thank you for coming and we hope to see you at the next IDSANYC and/or Yeh IDeology event! Video of the event will be up in just a bit.

NYC Design Summit 2012

On February 9th 2012, Yeh IDeology continues our strategic relationship with IDSANYC, presenting our second annual Design Summit at the Knoll showroom. This event will present a panel of top designers and business leaders who will be discussing the elements and issues impacting the current state of design and sharing their unique insight on how to approach 2012. Check out the specifics and learn about our panelists below:

You can RSVP here, but move quickly, space is limited!

After the panel discussion, we invite everyone to participate in a Community Connectivity Workshop, it's a great way to come and meet people throughout the design landscape and network, not to mention pick up some cool prizes from Quirky and TerraCycle.

The Panel Discussion will begin promptly at 6:30pm and the event will go on to 9:00pm EST. Come out and enjoy!

Building Culture with the Right Talent

“Culture” has become the corporate equivalent of charisma – clearly some have it, but those that try to create it too often end up with a mess of lip service and blatant mimicry that misses the spirit. True, not every company is going to be a Google, an IDEO, or one of Fortune 500’s Top 100 , but that doesn’t mean that employees shouldn’t love and connect with where they work. FastCo recently featured a few articles, one by Arshad Chowdhury and another by Shawn Parr which both offered great insights into what makes (or breaks) a company culture. We agree its not about the office space or the letterhead; we think it has everything to do with the people you hire. Here are a few factors we have found to be incredibly impactful:

Pick the employees who are right for you – There is no end to different kinds of companies out there. In a world where acceptable office attire can range from a pinstriped suit to a blazer and an old band T-shirt, it’s worth recognizing that these differences matter. You’ll want to create a team that reflects the attitude and the verve of the founders and the company. It’s a whole different energy when employees not only understand but also internalize a business’s principals. And choosing the right people off the bat can save your company the time and money that turnover costs entail.

When you’ve found the right talent for your culture, make it work - Sure it may sound like homage to the incomparable Tim Gunn, but it’s really great advice. The best person for your company isn’t always going to be a local, inexpensive hire. Seeming obstacles (Visa issues, salary negotiations, relocation costs, mortgages, rooted families) may actually be a reason why they’re the right person to hire. The perspective they get from their international background or the insights they have from being a parent can all be very valuable. In seeing employees as people, it’s amazing to realize how many facets they have to offer.

Be who you are as a company – Don’t try to create another company’s culture in your office. If you’re a rugged outdoor equipment firm, don’t try to create the out-of-the-box environment of a tech startup. Some of the best company cultures are also radically different from one another. Method isn’t Zappos isn’t The Container Store and that’s OK. The most important thing is to be genuine and sincere.

Don’t be afraid to do things differentlyGoogle’s 20% rule is proof that a non-traditional approach can be incredibly productive, both for employees and the company. In enacting this, Google proved that it really understood it’s employees, what would motivate them and allow them to do their best work. It’s certainly not a one-size fits all, but it is great to evaluate your own company and see if your company could benefit from it’s own version of the 20% rule.

Let people have some autonomyBuilding Happiness cited studies that found employees who could control the light on their desk (how bright, when it was turned on, etc) were considerably better off than those that had a uniformly lit office. If a desk lamp can make that much difference just imagine what larger changes can do.

Our final piece of advice? Office snacks.

Design Impact Fellows

At Yeh IDeology our day-to-day consists of matching design talent with companies that need that designers. However, that’s a fairly narrow way to think about design recruitment, and we like to keep the broader picture in mind. Every corporation that hires a new designer grows it’s design department. Each department that grows will reach more individuals with its thinking. And as more people appreciate and value quality design, it gains traction as a positive force not only improving the day-to-day, but also addressing social challenges. Humanitarian aid, much like design thinking, has undergone a substantial shift in recent years. Summed up by Project H’s creed “Design WITH, not FOR” there is now a heavy focus on collaborative long-term solutions. By integrating a system into an existing community, the effort becomes self-sustained and assists individuals not only in the immediate, but also in the long term to gain a greater autonomy and sense of control, addressing (at least in part) the harsh psychological effects of poverty.

One of the exciting organizations that’s expanding the reach of design is Design Impact Founded by Ramsey Ford and Kate Hanisian, Design Impact is a sort of Peace Corps for strategic thinkers with design chops. As their website states:

“We not only scale individual social design solutions, we scale a social design process, sustainably replicating our model. This means more design services offered in the social sector, more people collaborating on pressing issues, and more design solutions fostered simultaneously.”

They do this by bolstering entrepreneurial ventures:

As well as considering health and the environment while working on development:

Design Impact is looking for a new set of fellows to carry on with the great work they have already accomplished. On January 1st they opened their call for the 2012 set of fellows, passionate, talented designers who want to work in the field and do hands-on work in India. Check out their website to see if you'd like to apply!

This is a great organization we are thrilled to support, because after all, Design Impact really seems to get step #5

Wishing You Happy Holidays!

Yeh IDeology Logo

We wish you the very best this holiday season.

In the spirit of giving back, and on behalf of our clients,

friends, and family we have made a donation to Project H. To learn more about them and why we chose them

visit www.yehideology.com.

Share your New Year's Resolutions with us on Yeh Blog today

or tweet us at @YehID with the hashtag #NewYehRes.

Happy Holidays
Yeh IDeology Holidays

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Project H + Yeh IDeology, Holiday Giving

Yeh IDeology is excited to announce that we will be giving our holiday donation to Project H, a fantastic nonprofit organization that combines design thinking and design build to create improvements in communities by engaging the community itself. By designing WITH rather than FOR, Project H both realizes their designs and teaches valuable skills and to everyone who participates. Emily Pilloton, the founder, worked on design projects with the community of Bertie County, NC so closely that she and Matt Miller (Project H’s design-builder) ultimately moved there and now call it home!

One of the reasons we chose Project H is their commitment to starting locally in the United States and scaling their work globally. In a country often known for it’s opulence it’s easy to overlook the fact that there are places where poverty rates are high, schools under-perform drastically, and internet is a rarity. As Emily’s TED Talk notes, only 6.8% of all philanthropic giving in the US goes to rural communities, whereas 20% of the country lives in them.

We hope that the work Project H is doing will encourage everyone to be more aware of what needs exist in local communities. There’s a perception that contributions have more of an impact in developing countries but donating locally allows one to see what is being done. Seeing this positive effect makes involvement an engaging and ongoing process, rather than a one-time or annual event. One of our favorite Project H projects is the Learning Landscape which engages the kids in school, can be built anywhere for next to nothing, and easily translates to communities across the globe! Another amazing effort are the chicken coops Designed with Studio H, the design + build curriculum that they run within the Bertie County School system

Project H also does an inspiring job of using design to both bond the community and create a finished product. Every teacher who contributes ideas and every student who helps gains a further stake in their community. Not only that, but they also learn concrete skills that can inspire their paths for years to come! It’s great to work with an organization that sees people not as recipients of a design solution, but as partners in the crafting and execution of ideas. As Emily rightly notes in her "when you zoom out … you lose the ability to view people as humans" At Yeh IDeology we really believe that understanding designers and companies on a personal level helps make connections that improve design. An empathetic, “zoomed-in” approach is a powerful tool and we are thrilled Project H is channeling this for education, community and design!

2011 Cooper Hewitt Design Week

It was great to be a part of Cooper Hewitt's Design week events this October! From the Teen Design Fair to the National Design Awards after party, we got to see the full range of kids just starting out to designers and firms who have already created a lifetime of work! The Teen Design Fair, organized by Monica Harriss, gave us a great opportunity to talk to young aspiring designers interested in all different fields. Tim Gunn was the keynote and a hit with the kids. He did such a great job explaining the challenges and the satisfaction of working in a field like design.

On the opposite end of the career spectrum was the Winners Panel and the gala after party! Truly awe-inspiring to see the impact that talented individuals can have using Design as their medium. The off-the-wall tape theme (tape rolls as place cards, tape graffiti as decoration, tape sculptures as..well, sculptures) was inspired and so fun to interact with. You can see a bit of it in the photo background. A great time all in all!

Recruiting: Creating a Strong Candidate Experience

I am loving these Focus.com questions! The latest one is regarding how to create a positive candidate experience:

“How much attention do you put into the candidate experience when recruiting? What steps do/did you take in creating a candidate experience when going through your recruitment process?"

Answer: Always be mindful of the experience a candidate receives when they meet you and your company. Any interacting you have with a candidate whether you're interested in the candidate or not is an opportunity to develop industry reputation within your industry.

Talk about the values and the mission of the company and talk about the standards that your company live by. Have other employees meet with the candidate as well. This way the candidate receives a variety of perspectives about the company and your team learns how to represent your company.

People talk and share their job seeking experiences. When people walk out of your interview you want candidates to tell everyone how they loved their experience interviewing with your company and how they were impressed with your company and wish they could work for your company one day.

_______________________________ To learn more about Focus.com, visit their site here. To see the original blog post, click here.

How to Help Your Employees Move On, Gracefully

Today, I was referred to a fascinating question on Focus.com, a great business resource, by Caty Kobe, the Community Manager at Focus. The question, as posed by Alicia Jones, is as follows:

"How would you handle an employee who is eager for growth, but there are no opportunities in the Co.? You have expanded their role as much as possible, given them special projects, etc., but they want more. What do you do when they have simply outgrown the company?"

My answer:

Today, more and more employees are increasingly conscious of their growth and development needs, and they are more likely to move once there are no longer any growth opportunities to explore at their current place of employment.

Realistically, employers have to realize that talent will come and go, but you hope that the ones that fit your company stay longer. Partnerships come in all durations and not all are made to last. Some are meant to be lessons to learn from; others are meant to help the company evolve.

Do your best to be mindful of your employees’ growth objectives within your company, while reminding them that they are responsible for the tasks that your company requires of them. Once you have mutually realized that it's time for them to move on, acknowledge that they need to start to look elsewhere, and do what you can to support them as they explore their next options. Meanwhile, ask the employee to help you find their replacement before they move on, and have them train the replacement or other staff so that there is as little legacy lost as possible.

Talent talks. Employees who leave in a mutually respectful way and others that witness it will tell others of this experience. Your openness to their leaving, which is a natural course of events, will be one of the best ways to build a strong reputation for your company.

Most of our ex-employees still reach out to us to keep in touch. They have become stewards of our company within our industry, and they refer talent and business to us still. This is the best brand recognition you can develop.

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To learn more about Focus, you can visit their website here. To see the original post, click here.

DesignBoost’s “Design Beyond Design” Event at Cooper Hewitt: Part Two

Our second day at Designboost was comprised of lectures by leaders pushing the boundaries of the design world. Of all of the lectures I was able to attend, I enjoyed the playful energy Philip Tiongson’s company Potion has been bringing to the interaction design & technology space.

My absolute favorite was Aaron Dignan’s lecture entitled “The Future of Work is Play.” He talks about the formula for creativity and play and how business has to understand the fine line and balance between boredom to creativity to anxiety. It’s exciting to hear because this is one of the main aspects that Yeh IDeology analyses when we match talent with our client’s opportunities. We look for that fine balance of variety and challenge so that the right candidate will be as ideally enthralled by the opportunity and the company energized by a committed new member with initiatives that are aligned to their creative team’s mission.

See Aaron's lecture below:

See part one of our coverage of the Designboost event here!

Martha Graham: Google's Person of the Day (May 11th)

My good friend Meredith Goodwin Bajaj, a Design Manager at Nulux, sent me a quote by today's featured person on Google, Martha Graham, an inspirational dancer and choreographer whose influence on dance as an art form has been compared to the work of Picasso in the world of painting.

In an anecdote from Agnes de Mille about a conversation she had with Graham:

"The greatest thing she ever said to me was in 1943 after the opening of Oklahoma!, when I suddenly had unexpected, flamboyant success for a work I thought was only fairly good, after years of neglect for work I thought was fine. I was bewildered and worried that my entire scale of values was untrustworthy. I talked to Martha. I remember the conversation well. It was in a Schrafft's restaurant over a soda. I confessed that I had a burning desire to be excellent, but no faith that I could be. Martha said to me, very quietly:

'There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is nor how valuable nor how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open. You do not even have to believe in yourself or your work. You have to keep yourself open and aware to the urges that motivate you. Keep the channel open. ... No artist is pleased. [There is] no satisfaction whatever at any time. There is only a queer divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than the others.'"

Wow.

Thanks to Meredith and Martha Graham for inspiring me today!! :)

Resource Directors Association: Annual "Career & Money" Meeting with Yeh IDeology

Last week Monday I spoke to the Resource Directors Association for their annual Career & Money meeting. I met Eileen Rasgdale, the president of RDA at last year's Cooper-Hewitt Teen Fair that Yeh IDeology has been asked to participate in for the last several years. Eileen asked me to come speak to RDA regarding the changes impacting the architecture industry and give advice on how to adjust and navigate these changes. The RDA is a not-for-profit professional network of resource persons working in the Architecture and Design community and their mission is to share knowledge of new products, specification issues and news and changes within the industry. They have chapters in Boston, Chicago, Minneapolis, New York, Philadelphia and Seattle.

As everyone went around the room sharing their backgrounds and their top concerns in this intimate group setting it quickly became apparent that this group of creative professionals were dedicated and passionate about their field. We talked about how the shift in this new economy had affected their industry as well. For some members' companies had either down sized or taken on more account but overall the main impact was that the work load and responsibilities were doubled. We talked about ways for members to prepare for these changes and how to position themselves to take advantage of these new shifts and yet set reasonable expectations for those around them as their responsibilities change. Having been actively involved in organizations like IDSA and being on their board of directors, we also explored various solutions and ways RDA the organization could support the members individually.

It's indeed challenging time these days and regardless of the industry, the ways that companies have been structured and have always done business has changed. Yet at the same time these drastic times of change in history are often the ripest moments to implement change for the better and improvement. Status quo has been upended and everyone is more receptive to change.

I talked about how the new normal in this new era is "adaptability" and those that will make it in this new era will be the ones that look ahead to predict the next industry shifts, adjust to them and be ready to embrace them. Collectively this was a strong dedicated community and it was refreshing to see that many great ideas were already there percolating waiting to be acted on. I look forward to seeing how the members of RDA collaborate and navigate this new era.

Here I am with a few of the members as we lingered after our lecture admiring the gorgeous furniture at Suite NY, who generously hosted the event.

Thanks to Eileen Rasgdale and the RDA for having me come speak.