Attending Bill Taylor's book signing party last month lead to my meeting Peter Clayton ofTotal Picture Radio and Jobs In Pods. I do believe in serendipity, that things happen for a reason and that you do have to be at the right place at the right time. We got to talking and we found that our circles overlapped as we’re both are about promoting careers and leadership. The best unexpected thing that came out of this was Peter Clayton’s invitation to interview me for his podcast for Total Picture Radio.
Peter interviews everyone and anyone relevant to careers and leadership, from the CEO of The Ladders Marc Cenedella to Zappos CEO Tony Hsieh. I was delighted when Peter asked me to speak to him to share our perspective of what it's like for companies to invest in design talent. In this podcast with Peter we get to touch on a bit of what companies have to consider when they look to invest in design talent and where they can invest in design talent in their business model.
Yeh IDeology is fortunate that we have the opportunity to work with so many leading corporations and top design firms that have a high knowledge and respect for what design can do for business and already have a strong understanding how to invest in design. It's a pleasure and an honor working with clients that have a high education of design talent investment and thus our projects there are compelling and exciting.
But we love working with the businesses and brands that are just at the nascent stage of learning about the many various specialties of design and the many ways design can impact and improve business (product development, strategy, marketing/branding, operations to name a few...). When we're able to help teach a company new to design, how to aptly build-in design strategy by either building an in-house design team, introducing key partnerships with design firms and/or design consultants, it's an incredible feeling when later on we see this company produce successful results through either launching great new products, new services, improved operations and/or a new brand positioning.
We hope you enjoy the podcast!