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Our ApproachAngela Yeh founded Yeh IDeology with a personal vision of what makes design placements really work. At Yeh ID, we make a point of getting to know both clients and candidates as unique individuals with particular strengths and talents. We are as thoughtful about our placements as a matchmaker: we don’t just try to “fill the seat,” we strive to make a match in which our client company gains a real asset to its team, and the candidate makes a rewarding next step in a successful career. The results? The majority of Angela’s placements, valuing their positions as satisfying and challenging experiences, choose to stay at their companies for several years. And, as every manager knows, a talented employee with commitment and longevity is invaluable to a winning team.
Angela worked in design recruiting for ten years before heading out on her own to start Yeh IDeology. Previous to her recruiting work, she studied industrial design in the Masters program at Pratt Institute and honed her sharp eye for good design working as a designer and design manager. A well-known figure in the New York design community, Angela chaired the NYC chapter of the IDSA 2004-2005 and is currently Vice President of the IDSA Northeast District Chapter. Previous to her work in design, Angela received her BA in psychology from the University of Bridgeport, CT, and worked in the field of behavioral psychology. She brings her considerable people skills to each search that she takes on.
Christine comes to Yeh IDeology with 15 years experience as a multidisciplinary designer (product, furniture, lighting, graphics, websites, interiors, jewelry) with a BFA from Parson’s School of Design and an MID from Pratt Institute. While she worked at renown design firms such as Rockwell Group, Sills Huniford Associates, LBDA, Drake Design Associates and Swid Powell, she has always continued her passion as a goldsmith and jewelry designer. Her enthusiasm for design and her commitment to project management led her to take on this newest career challenge to become a recruiter for the design world. She hopes to use her creative and design management experience to assess client’s needs and match them with the right candidate.
Nicky, originally from Korea, came to the U.S. after graduating with a BA in Business and then went on to study Fashion Marketing at the Parsons School of the Design. She then worked RitaSue Sigel Resources as a researcher for 2 years before joining Yeh IDeology. Back home in Korea Nicky spend her free time speed skating while here in NY she prefers to go to fashion shows. She is very enthusiastic about good design, which enriches people's lives and she wants to help designers find the right opportunities.
Lauren Serota is relentlessly enthusiastic. Prior to attending the Savannah College of Art and Design for Industrial and Interaction Design, Lauren spent her formative years in Public Relations and Promotions for the electronic music industry. While in school, she had her hand in everything, from DJing at a rock and roll bar and the roller derby to screen-printing. Her professional experiences range from her aforementioned gig in PR to an Interaction & Visual Designer, Softgoods Designer, Trend Researcher and Industrial Design Recruiter. She is actively involved in the IDSA, and spends most of her time making friends with movers and shakers and getting stuff done – f’real. Lauren is currently planted in Columbus, Ohio, where she works in many ways with lextant, a design research and insights consultancy – mostly as a Design Researcher. She also maintains a solid relationship with Yeh IDeology.
Though fresh to the design world, Folasha White joined Yeh IDeology with a desire to exceed all expectations. With a strong background in mathematics and pursuing a BS degree in Actuarial Science, she was welcomed on as the office’s administrative assistant. She aspires to eventually become an actuary, but greatly values and has a new appreciation for the industrial design industry.
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